Digital Main Street
Digital Main Street (DMS) is an innovative program designed to help main street small businesses achieve digital transformation. The program is built around an online learning platform, structured training programs, grants and Digital Service Squads teams of street-level experts that help main street small businesses manage and grow their operations through technology adoption.
Locally, the Brantford-Brant Business Resource Centre (BRC) helps coordinate the DMS program. Businesses in the downtown can contact the BRC to find out how they may qualify for support to increase their online presence.
Downtown statistics
Downtown Brantford is home to a growing number of residents, restaurants, services, shops, and students. The data table below provides a brief overview of the size.
Downtown Brantford - Number of Residents, Students, and Workers
| Statistic |
Source |
Year |
Value |
| Residents (non-students) |
Statistics Canada |
2016 |
2,644 |
| Post-secondary students attending (not necessarily living in the downtown) |
Wilfrid Laurier University and Conestoga College |
2021 (estimate) |
4,200 |
| Total employment |
City of Brantford |
2018 |
4,396 |
Downtown history
Offering metropolitan amenities with a charming small town feel, Brantford is a lively community with historic neighbourhoods and a rich industrial legacy that continues today.
In the mid-1980's, an economic downturn led to a decline in manufacturing. This decline ultimately became a catalyst in the city's current transformation to meet the needs of a new economy.
Through careful strategizing, the Downtown began to change in 1999 as the Downtown Revitalization Plan was implemented.
With education as a key driver, Downtown Brantford has attracted strategic investment from post-secondary institutions, the business community, and other regional partners. Engaged and supported by the City of Brantford, the Wilfrid Laurier University Brantford Campus opened its doors with 39 students in September 1999. Today enrollment has grown to over 3,100 local students. Our strategic partnerships also include Conestoga College and McMaster University. In the next 10 years, post-secondary institutions' enrollment in Brantford is expected to grow significantly.